Data Collection

Surveys [& Contests]
From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and email), and demographic information (such as zip code). Contact information will be used [shared with the contest [survey] sponsors] to notify the winners and award prizes. [Anonymous] Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes. All data collected is on behalf of our clients and contest [survey] sponsors who maintain control over the data. To view specific privacy policies of our clients, please visit their corresponding sites.

What information is collected by the ad delivery process?
When an anonymous user visits a website where one of our client's advertisements or pixel beacons are located, we collect and store anonymous information about the visit; namely, the computer's anonymous cookie ID, the specific ad posted on the site, and the time and place of display. If the user clicked on the ad, we collect and store that fact. We do not know the name, phone number, address, email address, or any personally identifying information about the user. The identities of all users who see or click on an ad from a BridgeTrack® server remain completely anonymous to us. We do collect information about how many times users view and click on our clients' advertisements and whether or not a user visits specific pages of a client's Web site through the use of pixel beacons (e.g. a checkout page).

Our client's will use this anonymous information to analyze if their advertising has resulted in sales, and sometimes to provide targeted advertisements. Sapient (BridgeTrack®) does not receive any information from our clients in this process that would allow us to identify or profile any identifiable individual.

How is this anonymous information used?
The anonymous information that we collect is useful only to the specific advertisers who hire us to optimize their advertising, and only in the context of helping us select ads, email campaigns, and offers that are most effective. We will provide our analysis to our client of the anonymous data in an aggregated format. On occasion, our clients ask us to send them, or their agents, our anonymous data that is collected on their specific website. In these situations, we send our anonymous data. We recommend that you visit our clients' websites to review their privacy policies and contact them directly if you have questions about their information practices.

Some of Sapient (BridgeTrack®) clients, or their agents, might receive anonymous web traffic behavior from us. Each client has warranted that the information it receives shall be used in compliance with applicable laws and regulations. We recommend that you visit our clients' websites to review their privacy policies and contact them directly if you have questions about their information practices.

How is this anonymous information secured?
We store this anonymous information securely at one of two BridgeTrack® data centers. Sapient has security measures in place to protect the loss, misuse and alteration of the information under our control.

What are my choices? How do I opt-out of BridgeTrack 's cookie process?
There are two ways you can stop cookies from being stored on your computer, and therefore, stop BridgeTrack® from storing and using this anonymous information: Block all cookies (from BridgeTrack® and everybody else) by globally or selectively disabling cookie use in the browser configuration; or Opting out of the BridgeTrack® cookie by choosing to block only BridgeTrack® cookies.

Can I correct or update anonymous information about me?
The data that we collect in the advertisement serving and tracking process is completely anonymous to us -- we do not associate it with any identified person. Because we do not know the person associated with our anonymous data, we cannot give anyone access to or the ability to change this anonymous information.

How long is this anonymous data retained?
Sapient (BridgeTrack®) policy is to retain our anonymous data for three years. At the end of each calendar year, we will remove data that is outside our retention period.

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with an appropriate law enforcement investigation, current judicial proceeding, a court order or legal process served on our Web site.

Notification of Changes
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected. If, however, we are going to change this statement in a material way, we will notify users by posting a prominent notice on our site.

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